Maxwell x RPN

I want to be the ideas person who helps RPN scale to 90/10 organic content (here’s a link to some ideas I briefly mapped out for fun).

Roberto mentioned (Sep 25): "What I’d love to find is an idea’s person… [of] all the pieces I need for me to scale next year, the idea’s person is by far and away, to me, number 1… I try to make 4 high-signal organic videos for every paid partnership. I still think most creators under-value how much trust loss at scale happens when everything is a brand deal. Even at 80/20 there are diminishing returns. I'd do 90/10 if I had more time."

I’m uniquely suited for this because:

  1. I have 7+ years experience in social media. I’ve published over 15k posts, totalling 500m+ impressions and 50m+ engagements. (despite focusing on very niche content). I understand platform algorithms, trends, and what makes content spread.
  2. I’ve built companies and managed teams. Similar to Roberto, I founded a large project on the Ethereum blockchain back when NFTs were popping (I even talked to Roberto about marketing said project on @metav3rse haha).
  3. I’m the #1 consumer of RPN produced content. There’s no doubt in my mind that I’ve consumed and studied more RPN-produced content than anybody on this planet. I even keep an archive of his youtube videos because he unlists them often! I understand RPN formats (cinematic editorial, talking-head split-screen), I understand the objective function of RPN content (ie produce content that is 1) a unit of conversation that 2) will find its way into high-level group chats). This is important because I already think in RPN’s voice, understand the storytelling patterns, and know what makes the content distinctly RPN.
  4. Tech/AI (RPN’s niche) is my thing. I consume long-form content about this stuff like none other. I can do it like clockwork. It’s the thing that feels like work to others but feels like play to me. This was a realization I made recently, similar to David Senra. I learn all about bleeding edge tech/AI through articles, papers, books, podcasts, etc. While others burn out researching this space, I'm energized by it. Here’s some video ideas I briefly mapped out quickly just for fun. I also love to study the greats like MrBeast and even have an archive of notes I’ve taken from studying him.
  5. I’ve decided that I want to be behind the scenes instead of front in center. I have the skillset and specific knowledge to be successful and make a lot of money making content myself. But, after a lot of reflecting, I’ve decided that I’m better suited to be a #2 than a #1. I want to contribute more meaningful work (ie spreading tech through storytelling).
  6. I believe in RPN's massive potential and I am willing to 100% commit to it. I’m ready to put everything I have into helping RPN become a major personality-led brand built on trust and quality (what I believe is the future of media, especially in the age of infinite content). I can work 24/7. I will move to North Carolina full time. I’m willing to go all-in and give 100% of my effort, something a lot of people aren't willing to do.

Roberto mentioned (Sep 25) MrBeast's genius early on was "looking to clone himself." That's exactly what I offer. Someone who thinks in RPN's voice, moves at RPN's speed, and believes in RPN's mission. I want to be cloned.

I've already mapped out a few video ideas (link here). I’ll work for free to prove myself. If you don’t give me an offer after 2 weeks, I’ll see myself out without asking any questions. I understand the value of your time.

I’ll relocate to North Carolina and help contribute at RPN’s new studio (shoutout the teaser on IG stories). I want to go all-in on building RPN into the tech media empire it should be.


Phone number: 612-803-6517

Email: contactmaxhill@gmail.com

View my personal site homepage here.